About Swell
We help brands make waves.
Swell is a full-service marketing agency built for security and AV integrators and technology partners. As a PSA Agency, backed by The PSA Network, the world's largest consortium of professional systems integrators, we bring big-agency strategy and creativity at a fraction of the cost.
Committed
Our partners' prosperity is the priority, with planning and passion in every engagement.
Creative
Big-agency imagination that makes technical brands impossible to ignore.
Courageous
Making waves takes courage. We help partners get noticed, not blend in.
Expert
Deep security and AV know-how, rooted in PSA's legacy since 1971.
On our wavelength
The friend in the room who actually gets your business.
With more than 50 years of PSA and Edge legacy behind us, we know security and AV inside out: the shows, the acronyms and the headaches. Confident without the ego, quick with an idea and driven by one thing, your success.
- Industry-fluentKnows AV and security inside out, no translating required.
- DependableBest-in-class strategy you can lean on.
- ConfidentBold ideas, delivered without the ego.
- Invested in youMeasures success by your growth.
- Hands-onBrand, website, social and content, handled.
- Always movingKeeps you a step ahead and making waves.
The team
The people behind the waves.
Fellowship spotlight
Meet last year's fellow.
This year could be you.
Congratulations, Paige Galley
Prime Secured
Paige is the winner of the 2026 Swell Marketing Fellowship for PSA TEC.